Participants in the DECA Virtual Business Challenge (VBC) operate a computerized business simulation of a retail environment or sports franchise utilizing a competition version of the Virtual Business Retailing 3.0 software or the Virtual Business Sports software. The VBC qualifying rounds are conducted via the Internet.
In the VBC Retailing track, participants will:
- Manage specific marketing concepts such as pricing, purchasing and promotion within their own convenience store
- Interpret actions, charts and graphs in order to make strategic marketing decisions for their store to optimize profitability
- Post competition scores online to view how they rank within their state, region and internationally
In the VBC Sports track, participants will:
- Manage specific marketing concepts such as ticket pricing, media planning and sponsorships within their own football franchise
- Interpret actions, charts and graphs in order to make strategic marketing decisions for their franchise to optimize profitability
- Post competition scores online to view how they rank within their state, region and internationally
Qualifying Rounds
- For the VBC Retailing track, the top two teams from each region from each of the qualifying rounds will be eligible to compete at ICDC.
- For the VBC Sports track, the top team from each region from each of the qualifying rounds will be eligible to compete at ICDC.
Full information on the Virtual Business Challenge can be found at http://vbc.knowledgematters.com/vbc